Rein

Rein contacted me to develop a visual identity including business cards, stationary and website reflecting a simple and attractive high-end design.

»It is not the beauty of a building you should look at; it's the construction of the foundation that will stand the test of time.« Rein specializes in construction management and technical building equipment for different clients including Bosch, Mercedes-Benz and Volksbank. My goal in rebranding the identity was to connect both the construction part and the conceptual thinking with the new, holistic approach when planning a building – with a professional but fresh appearance. Using this system, I designed a logo, stationery, business cards and a new, responsive website which was programmed with HTML. I introduced a lot of white space, black and white pictures and a decent green color to the corporate design which adds a sense of lightness across the brand. For the print products, I chose materials with textures that evoke natural elements and give the identity a hand-crafted appeal. All in all, this branding invites a minimal, yet modern look across all media, while always unified in one visual language.

Project: Wolfgang Rein
Client: Rein, construction management
Services: Corporate Design
Duration: 01|2018 - 02|2018
Programs: Illustrator, InDesign, Atom (HTML, CSS)
Team: -
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Rein Rein Rein Rein

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