»It is not the beauty of a building you should look at; it's the construction of the foundation that will stand the test of time.« Rein specializes in construction management and technical building equipment for different clients including Bosch, Mercedes-Benz and Volksbank. My goal in rebranding the identity was to connect both the construction part and the conceptual thinking with the new, holistic approach when planning a building – with a professional but fresh appearance. Using this system, I designed a logo, stationery, business cards and a new, responsive website which was programmed with HTML. I introduced a lot of white space, black and white pictures and a decent green color to the corporate design which adds a sense of lightness across the brand. For the print products, I chose materials with textures that evoke natural elements and give the identity a hand-crafted appeal. All in all, this branding invites a minimal, yet modern look across all media, while always unified in one visual language.