Hola! I’m Michelle, an awkward-winning Designer working at Bold Scandinavia in Stockholm, Sweden. I conceptualise meaningful ideas and create their visual expressions spanning graphic design, brand identities, and digital experiences. With my work I want to spark surprising experiences between people and the space around them.
Born at a very young age in Germany, I landed in cozy little Schwäbisch Gmünd to study Communication Design, as well as Interaction Design in Costa Rica. I moved to Berlin three years ago to begin my professional journey at gooder, where I focused on Strategy, Branding and Web Design. I also worked as freelancer, collaborating both with agencies and clients for the past few years. Since January 2019, I’m helping to bring brands to life and to eat all of the office chocolate with the great team at Bold Scandinavia. I also really enjoy redesigning my website, trying to improve my coding skills, and never being satisfied with my own work!
I see myself as a designer, but also a conceptual thinker. I believe that the combination of a research-led approach and thoughtful design has the power to inspire a cultural discourse and create a positive impact in the world. Other than doing the design thing, you can find me reading about personal & business growth, chilling upside down or traveling the world. Oh, and friends know that I don’t say no to a good glass of (toilet) wine, either. Curious? Join me!