Ibrahim Karakoc

»Only the one who knows his goal will find the path« - Ibrahim Karakoc, once 140kg heavy, knew his goal and became multiple kickboxing world champion. With his knowledge he wants to help people to look good and to change their lifestyle through Premium Personal Training.

For the repositioning process of the brand, Ibrahim Karakoc asked gooder to develop a new corporate identity and design. The centerpiece of the rebranding is the new strategic orientation which we defined in cocreation in a two day branding workshop. The visual brand appearance is marked through a premium character, dynamic forms and lots of contrasts, especially in the different dimensions of the typography. Logo, fonts, color systems, business cards, postcards, stationery and a folder were redesigned for this purpose. In addition, the website and social media channels appear in the new look.

Project: Ibrahim Karakoc
Client: Ibrahim Karakoc, Personal Training
Services: Corporate Design
Duration: 04|2017 to 07|2017
Programs: Illustrator, InDesign, Sketch
Team: with and for gooder

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Ibrahim Karakoc Ibrahim Karakoc Ibrahim Karakoc
Ibrahim Karakoc