For the repositioning process of the brand, Ibrahim Karakoc asked gooder to develop a new corporate identity and design. The centerpiece of the rebranding is the new strategic orientation which we defined in cocreation in a two day branding workshop. The visual brand appearance is marked through a premium character, dynamic forms and lots of contrasts, especially in the different dimensions of the typography. Logo, fonts, color systems, business cards, postcards, stationery and a folder were redesigned for this purpose. In addition, the website and social media channels appear in the new look.