Focusing on Tomorrow, Today: FH Erfurt’s digital tool guides prospective students to their future

For FH Erfurt, we designed a two-year campaign that highlights the university’s broad spectrum of academic offerings while emphasizing the concept of future possibilities and utopian visions. This concept was brought to life with a fresh visual and verbal language, a new website, and a comprehensive online and offline marketing campaign, featuring AI-generated images.

At the heart of the campaign is the Future Finder, a digital tool that guides prospective students through an engaging quiz to help them explore and choose their ideal program, offering valuable orientation before diving deeper into specific courses. In addition to designing the Future Finder, I was responsible for shaping the social media strategy, as well as crafting the digital campaign’s copy.

My goal was to ensure that the campaign connected with prospective students on various platforms, providing them with clear, engaging information and helping them take the next steps toward their academic future.

This project was created with ZENTRALNORDEN.