Digital Health Bamberg is a dedicated community organization in Bamberg with the vision of helping people overcome barriers to digital inclusion so that they can access relevant information and tools to improve their health and wellbeing.
At the center of the identity is a logo meant to represent the initials of Digital Health Bamberg and therefore collective action. Constructed of geometric shapes reminding of pixels, the icon evokes movement and activity and refers to the idea of digital health.
The logo translates into a dynamic graphic language and is complemented by a modern and vibrant color palette.