The app Care helps young people to understand the importance of driving safety and to stay safe on the road. In order to create an user-centered experience, I started with a research regarding topic and target group, which is between 15 and 20 years old. Part of the analysis were a content inventory, user and persona analysis, traffic flows, cardsorting, navigation paths and the final architecture. Afterwords I was able to create wireframes, which were the basis for the design.
The final navigation allows for filtering by a learning and playing mode – animations, statistics and texts explain safety devices; and in a reality-based game the user can see what happens if he uses these devices or not. In addition, the search bar function uses hashtags in order to find a result faster. The visual appearance is marked through a minimalistic design which is highlighted with a bright purple color. Icons, font and colors add a fresh, modern and friendly character. All in all, the app is an attractive tool for education and a good alternative for the common driver's manual book.